Manager | Executive (Digital Marketing) – Abans PLC

Manager | Executive (Digital Marketing) – Abans PLC

Job Overview

Job Title: Manager / Executive – Digital Marketing
Company: Abans Group
Location: Colombo, Sri Lanka
Job Type: Full Time
Industry: Digital Marketing / Corporate Marketing
Qualification: Degree or Professional Qualification in Marketing or Related Field
Experience: 1–12 Years Depending on Position
Application Method: Email Application

About the Company

Abans Group is one of Sri Lanka’s leading conglomerates, established in 1968 by Aban Pestonjee. The company operates across multiple industries including retail, engineering, real estate, and automobiles, providing innovative solutions and career growth opportunities for professionals across Sri Lanka.

The organization is currently seeking experienced and creative professionals for the positions of Digital Marketing Manager and Digital Marketing Executive.

Job Title

Manager / Executive – Digital Marketing

Job Description

The selected candidates will be responsible for managing and executing digital marketing strategies across social media, SEO/SEM, online advertising, and campaign management platforms. The roles require strong analytical thinking, creativity, campaign optimization skills, and the ability to manage multiple digital channels to improve brand visibility and business growth.

Key Responsibilities

Digital Marketing Manager

• Lead and manage the company’s digital marketing activities across multiple platforms.
• Develop and execute SEO, SEM, online advertising, and social media strategies.
• Analyze digital marketing performance, KPIs, and campaign effectiveness.
• Manage digital marketing budgets and performance reporting.
• Coordinate with agencies, vendors, and external marketing partners.
• Lead and supervise the digital marketing team to achieve business objectives.
• Improve brand visibility and online engagement.

Digital Marketing Executive

• Support and execute digital marketing campaigns across social media, Google, YouTube, and other digital platforms.
• Create engaging digital content and promotional materials.
• Monitor campaign performance and prepare marketing reports.
• Analyze digital marketing data and audience engagement metrics.
• Support brand growth initiatives through creative marketing strategies.
• Assist in managing paid advertising campaigns and CMS platforms.

Required Qualifications and Skills

For Digital Marketing Manager

• Degree in:
  • Digital Marketing
  • Marketing
  • Management
  • Related field
• Minimum 10–12 years of experience in a similar corporate role.
• Strong knowledge of:
  • Social Media Marketing
  • SEO and SEM
  • Google Analytics
  • Digital marketing tools
• Experience in Google Ads and paid campaign management.
• Strong leadership and strategic planning skills.

For Digital Marketing Executive

• Degree or professional qualification in Marketing or related field.
• Minimum 1 year of experience in digital marketing preferred.
• Less experienced candidates may be considered for Junior Executive positions.
• Knowledge of:
  • Google Analytics
  • Google Ads
  • Facebook Business Manager
  • TikTok Business Centre
  • CMS platforms
• Ability to work in a fast-paced environment and manage multiple tasks.

Preferred Skills

• Strong communication and interpersonal skills
• Creative thinking and problem-solving abilities
• Analytical mindset with data-driven decision-making skills
• Good understanding of digital advertising trends
• Ability to work independently and within a team environment

Salary and Benefits

• Attractive remuneration package
• Career growth opportunities within a leading corporate group
• Professional and dynamic working environment
• Exposure to large-scale digital marketing campaigns

How to Apply

Interested applicants are invited to send their updated CV to the Human Resources Department of Abans Group.

Email Application

Careers@abansgroup.com

Company Address

Abans Group
Colombo, Sri Lanka