Area Sales Manager (Western & Southern)

Area Sales Manager (Western & Southern) – Cargills Dairies (Pvt) Limited

Job Overview

Cargills Dairies (Pvt) Limited, a leading subsidiary of Cargills Ceylon PLC, is seeking an experienced Area Sales Manager to drive sales growth across the Western & Southern regions of Sri Lanka. The successful candidate will lead sales teams, strengthen distributor relationships, develop sales strategies, and deliver sustainable business growth within the FMCG sector.

Position Details

Job Title: Area Sales Manager (Western & Southern)
Company: Cargills Dairies (Pvt) Limited
Industry: FMCG / Dairy
Job Type: Full-Time
Job Category: Sales, FMCG, Management, Private Jobs
Location: Western & Southern Provinces, Sri Lanka

Company Overview

Cargills Ceylon PLC is one of Sri Lanka’s largest diversified conglomerates with over 180 years of heritage. Operating across Retail, FMCG, Agribusiness, Financial Services, Hospitality, Restaurants, Cinemas, and Real Estate, Cargills continues to create sustainable value while serving millions of Sri Lankans through innovation, quality, and community development.

Job Summary

The Area Sales Manager will be responsible for achieving sales targets, managing distributor networks, leading high-performing sales teams, identifying new business opportunities, and executing sales strategies that strengthen Cargills’ market presence across the assigned territory.

Key Responsibilities

• Drive sustainable business growth by achieving and exceeding sales targets.
• Lead, motivate, coach, and supervise the regional sales team.
• Develop and execute effective sales plans and market penetration strategies.
• Identify new business opportunities and expand distribution channels.
• Build and maintain strong relationships with distributors and retailers.
• Conduct regular distributor meetings and performance reviews.
• Utilize sales automation systems to manage sales activities and reporting.
• Collaborate with Marketing, Supply Chain, and other internal departments.
• Monitor market trends, customer preferences, and competitor activities.
• Prepare weekly and monthly management reports.
• Ensure compliance with company policies, procedures, and ethical standards.

Candidate Requirements

• Passed G.C.E. Ordinary Level (O/L) examination.
• Professional qualification from SLIM, Higher National Diploma, or other recognized qualification will be an added advantage.
• Minimum 8 years of experience in General Trade Sales, preferably within the FMCG industry.
• Excellent communication skills in English and Sinhala/Tamil (trilingual ability is an advantage).
• Strong IT literacy including Microsoft Office and Microsoft 365 applications.
• Proven leadership and people management skills.
• Excellent negotiation, presentation, and interpersonal skills.
• Experience managing distributors and channel partners within Sri Lanka.
• Hands-on experience using sales force automation software.
• Strong analytical and problem-solving abilities.
• Results-driven with a proven record of achieving sales targets.
• Ability to work in a fast-paced environment.
• Willingness to travel extensively across the assigned territory.
• Existing industry contacts and distributor network will be an added advantage.
• Commitment to Cargills’ core values:
  • Customer Centric
  • Accountable
  • Respect
  • Green
  • Innovative
  • Love
  • Lead & Serve the Nation

Required Skills

• Sales Management
• FMCG Sales
• Distributor Management
• Channel Sales
• Territory Management
• Business Development
• Retail Sales
• Team Leadership
• Sales Strategy
• Sales Forecasting
• Market Analysis
• Customer Relationship Management
• Negotiation
• Sales Automation
• Microsoft Office
• Microsoft 365
• Data Analysis
• Communication Skills
• Leadership
• Report Preparation

Salary & Benefits

• Attractive remuneration package.
• Career growth within one of Sri Lanka’s largest FMCG organizations.
• Leadership opportunities in a dynamic sales environment.
• Professional development and continuous learning.

How to Apply

Interested candidates should email their updated CV to:

Email: hirunika.a@cargillsceylon.com

Important Notes

• Position: Area Sales Manager (Western & Southern)
• Company: Cargills Dairies (Pvt) Limited
• Minimum 8 years of FMCG General Trade Sales experience is required.
• Extensive travel within the assigned territory is expected.
• Only shortlisted candidates will be contacted.
• By applying, candidates consent to Cargills Ceylon PLC processing their personal information for recruitment purposes.