Assistant Brand Manager (Credit Cards)

Assistant Brand Manager (Credit Cards) – CDB Finance PLC

Job Overview

Position: Assistant Brand Manager (Credit Cards)
Company: Citizens Development Business Finance PLC (CDB Finance)
Job Category: Marketing & Sales, Banking & Insurance, Management, Private Jobs
Job Location: Colombo District, Sri Lanka

Citizens Development Business Finance PLC (CDB Finance) is seeking a dynamic and tech-savvy professional to join its team as Assistant Brand Manager (Credit Cards).

This role focuses on supporting the growth of the Credit Card portfolio through brand strategy development, product communications, digital engagement, and impactful marketing campaigns.

Position Details

The Assistant Brand Manager (Credit Cards) will be responsible for developing and executing brand communication strategies, managing marketing campaigns, analyzing customer insights, and coordinating with internal and external stakeholders to drive portfolio growth.

The ideal candidate should have strong knowledge of brand management, digital marketing, customer behavior, and credit card or financial services marketing.

Company Overview

Citizens Development Business Finance PLC (CDB Finance) is a leading financial services organization in Sri Lanka, committed to empowering individuals and businesses through innovative financial solutions.

CDB focuses on building a high-performing team of professionals who contribute towards raising industry standards and delivering value-driven financial services.

Qualifications & Experience

• Age 27 years or above
• Degree from a recognized university with a full or part qualification in CIM/SLIM
• Minimum 4–5 years of experience in brand management, preferably within financial services or card-related marketing
• Experience in credit cards, banking, or financial services will be a distinct advantage
• Strong understanding of customer lifecycle management, campaign planning, and digital marketing

Key Responsibilities

• Drive the development and execution of brand and communication strategies for the Credit Card portfolio
• Lead end-to-end campaign management including product launches, promotional campaigns, and ongoing communications
• Collaborate with Product, Sales, and Digital teams to align business objectives with marketing initiatives
• Analyze customer insights, usage behavior, and market trends to optimize campaigns and improve card acquisition and usage
• Manage ATL, BTL, and digital channels to ensure consistent and effective brand communication
• Work closely with internal teams and external partners including agencies, media, and vendors to ensure timely delivery
• Monitor campaign performance and continuously optimize activities to improve ROI and portfolio growth
• Provide guidance and support to team members to ensure effective execution and performance

Required Skills

• Strong brand management and marketing strategy skills
• Excellent project management and stakeholder coordination abilities
• Strong communication and presentation skills
• Creative thinking with an analytical and results-driven approach
• Good understanding of digital marketing platforms and customer engagement strategies
• Ability to manage multiple campaigns and meet deadlines
• Strong knowledge of financial services marketing will be an added advantage

Salary & Benefits

• Competitive remuneration package based on qualifications, experience, and competencies
• Well-defined career growth opportunities
• Opportunity to work with a reputed financial services organization
• Professional exposure in credit card marketing and brand development

How to Apply

Interested candidates should email their CV along with contact details of two non-related referees.

Applicants should mention the position applied for in the subject line of the email.

Email:

careers@cdb.lk

Important Notes

• Position available at CDB Finance PLC, Colombo District, Sri Lanka
• Candidates with experience in credit cards, banking, or financial services marketing will have an added advantage
• Applicants should ensure their qualifications and experience match the required criteria before applying
• Only shortlisted candidates will be contacted
• Job Category: Marketing & Sales, Banking & Insurance, Management, Private Jobs