Brand Manager (Liability Products)

Brand Manager (Liability Products) – Alliance Finance Co. PLC

Job Overview

Alliance Finance Co. PLC is seeking a dynamic and results-driven professional for the position of Brand Manager (Liability Products). This role is ideal for experienced marketing professionals who are passionate about brand development, integrated marketing campaigns, and driving the growth of liability products such as savings and deposits. The successful candidate will play a key role in strengthening brand visibility and supporting business growth through strategic marketing initiatives.

Position Details

Job Title: Brand Manager (Liability Products)
Company: Alliance Finance Co. PLC
Job Location: Colombo District, Sri Lanka
Employment Type: Full Time
Job Category: Sales & Marketing, Banking & Insurance, Management

Company Overview

Alliance Finance Co. PLC is Sri Lanka’s oldest finance company, established in 1956, and is widely recognized for its ethical business practices, financial stability, and commitment to sustainability. The company offers a comprehensive range of financial products and services while continuously delivering innovative solutions that create long-term value for customers and communities across Sri Lanka.

Qualifications & Experience

• Degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of experience in brand management or marketing, preferably within the banking or finance sector.
• Strong knowledge of liability products, including savings and deposits, will be an added advantage.
• Experience in campaign management and digital marketing.
• Excellent communication, analytical, and stakeholder management skills.
• Ability to manage multiple marketing projects effectively.

Key Responsibilities

• Develop and execute brand marketing strategies to promote liability products, including savings and deposit products.
• Plan and implement integrated marketing campaigns across digital and traditional media channels.
• Collaborate with internal teams to ensure consistent brand messaging.
• Manage media relations and coordinate public relations activities to enhance brand visibility.
• Analyze market trends, customer insights, and campaign performance.
• Support product launches, promotional campaigns, and customer engagement initiatives.
• Work closely with sales teams to align marketing strategies with business objectives.
• Monitor and optimize campaign performance based on data and market insights.

Required Skills

• Brand management and strategic marketing expertise.
• Digital marketing and campaign management.
• Market research and data analysis.
• Strong communication and presentation skills.
• Stakeholder and relationship management.
• Project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.

Salary & Benefits

• Attractive remuneration package.
• Opportunity to work with one of Sri Lanka’s leading finance companies.
• Professional training and career development opportunities.
• Exposure to strategic brand management initiatives.
• Supportive and collaborative work environment.
• Additional employee benefits in accordance with company policies.

How to Apply

Interested candidates should submit their CV via email to:

Email: careers@alliancefinance.lk

Please mention the position applied for in the subject line of your email.

Important Notes

• Applications should be submitted within 10 days from the date of the advertisement.
• The position is based in Colombo District, Sri Lanka.
• Previous experience in the banking or finance sector will be an added advantage.
• Only shortlisted candidates will be contacted for the recruitment process.