Assistant Marketing Manager

Assistant Marketing Manager – Berendina Micro Investments Company Limited

Job Overview

Job Title: Assistant Marketing Manager
Company: Berendina Micro Investments Company Limited (BMIC)
Department: Head Office
Job Category: Sales & Marketing, Media & Design, Management, Private Jobs
Job Location: Colombo District, Sri Lanka

Berendina Micro Investments Company Limited is seeking a creative and strategic marketing professional for the position of Assistant Marketing Manager. The selected candidate will be responsible for developing marketing strategies, strengthening brand presence, managing digital marketing initiatives, handling media relations, and supporting overall business growth.

Position Details

Position: Assistant Marketing Manager
Work Location: Head Office

The role involves planning and executing marketing campaigns, managing brand development activities, overseeing digital marketing performance, building stakeholder relationships, and supporting corporate communication initiatives.

Application Method: Apply using the application button provided on the job post.

Company Overview

Berendina Micro Investments Company Limited (BMIC) is a licensed microfinance company regulated by the Central Bank of Sri Lanka under the Microfinance Act No. 06 of 2016. It is part of the Berendina Group, a leading development organization committed to improving the lives of vulnerable and marginalized communities in rural and plantation areas of Sri Lanka.

Berendina operates across multiple districts through a network of branch offices, providing financial and development services to communities throughout the country.

Qualifications & Experience

• Bachelor’s or Master’s Degree in Marketing, Business, Communication, or a related field.
• Minimum 3+ years of experience in marketing, communication, preferably in NGO, microfinance, or service sectors will be an added advantage.
• Strong expertise in brand management, public relations, media handling, and marketing analytics.
• Knowledge of branding frameworks, digital marketing strategies, and stakeholder engagement.
• Strong understanding of social media platforms, digital advertising, and marketing trends.
• Experience in campaign planning, content development, and brand promotion activities.

Key Responsibilities

Strategic & Department Planning

• Develop and arrange annual marketing and communication action plans aligned with corporate goals.
• Ensure timely execution of marketing campaigns, awareness programs, and publications.
• Conduct monthly social media trend analysis and propose new initiatives.

Brand Development & Management

• Define and implement brand positioning strategies in collaboration with senior management.
• Maintain brand guideline manuals including visual identity, tone, storytelling, and messaging.
• Lead initiatives to strengthen brand equity through awareness, consistency, and stakeholder trust.
• Conduct brand audits and perception surveys to measure brand awareness, recognition, and credibility.
• Apply global branding concepts to build a strong and differentiated brand identity.

Digital Marketing & Analytics

• Oversee social media strategies, scheduling, and content consistency.
• Ensure monthly and weekly performance reports with analytics are prepared.
• Implement SEO and digital advertising strategies.
• Monitor digital marketing performance and recommend improvements.

Media Relations & Public Relations

• Draft press releases and manage media relationships.
• Arrange interviews and communication activities.
• Secure unpaid media coverage opportunities.
• Apply for relevant awards and memberships.

Stakeholder & Brand Advocacy

• Collect and communicate impactful client stories to strengthen brand storytelling.
• Analyze competitor strategies and approaches.
• Align marketing initiatives with overall organizational objectives.

Required Skills

• Strong marketing strategy and campaign management skills.
• Excellent brand management and communication abilities.
• Knowledge of digital marketing, SEO, and social media analytics.
• Strong public relations and media handling skills.
• Creative thinking with excellent problem-solving abilities.
• Strong stakeholder management skills.
• Ability to analyze market trends and customer insights.
• Good leadership and teamwork capabilities.

Salary & Benefits

• Attractive remuneration package based on qualifications, experience, and capabilities.
• Career growth opportunities within a growing financial services organization.
• Professional working environment.
• Opportunity to contribute to impactful community-focused initiatives.

How to Apply

Interested candidates should submit their application through the application button provided on the job post.

Important Notes

• Job Location: Colombo District, Sri Lanka.
• Work Location: Head Office.
• Berendina is an equal opportunity employer committed to diversity, equity, and inclusion.
• Only shortlisted candidates will be contacted.
• Selection will be based on qualifications, experience, and suitability for the role.