Performance Marketer (Meta & Google Ads) – Apex Consulting

🧾 Job Overview

Apex Consulting is hiring a Performance Marketer (Meta & Google Ads) to lead and scale paid acquisition campaigns. This role is ideal for experienced digital marketers who can manage full-funnel advertising strategies and drive measurable results across Meta and Google platforms.

💼 Job Title

Performance Marketer (Meta & Google Ads)

🏢 Company

Apex Consulting

📍 Job Location

Sri Lanka (Hybrid/Remote – based on company requirement)

⏰ Job Type

Full-Time

📖 Job Description

Apex Consulting is looking for a results-driven Performance Marketer to own end-to-end paid acquisition across Meta (Facebook & Instagram) and Google Ads.

🔹 Key Responsibilities

• Plan, launch, and scale campaigns across Meta (Facebook, Instagram) and Google (Search, YouTube, Performance Max)
• Build targeted marketing funnels for different service lines
• Create and optimize custom & lookalike audiences using CRM and pixel data
• Continuously test and improve ad creatives and campaign performance
• Capture high-intent traffic using keyword targeting, remarketing, and brand campaigns
• Manage full funnel: Ad → Landing Page → Lead → CRM → Conversion
• Set up and maintain tracking systems (Meta Pixel, GA4, Google Ads, call tracking, CRM integrations)
• Work closely with web and sales teams to improve lead quality and conversion rates

This role is ideal for someone who thrives on data-driven decision-making and performance optimization.

🎓 Required Qualifications

✔️ Experience

• Minimum 3+ years experience managing Meta & Google Ads campaigns
• Proven results with case studies (ready for interview discussion)
• Experience scaling campaigns with $10K+ monthly ad spend

✔️ Skills & Competencies

• Strong expertise in Meta Ads, Google Ads, GA4, Pixel/CAPI, Merchant Center, UTM tracking
• Experience in lead generation funnels (forms, CRM, call tracking, offline conversions)
• Data-driven mindset with strong analytical skills
• Ability to optimize campaigns based on CPA, ROAS, and conversion metrics
• Strong communication and collaboration skills

✔️ Educational Requirements

• Degree in Marketing or related field (preferred but not mandatory)

🎯 Key Skills

• Performance marketing
• Paid ads (Meta & Google)
• Funnel building & optimization
• Conversion tracking & analytics
• Lead generation strategy

💰 Salary & Benefits

• Competitive salary package
• Opportunity to manage high-budget campaigns
• Career growth in performance marketing
• Exposure to advanced marketing tools and strategies

📌 Other Conditions

• Strong focus on results and ROI
• Ability to work independently and scale campaigns
• Analytical and problem-solving mindset required

📩 Method of Application

📧 Apply via Email:
dev@garageapex.com

📄 Submit:

• Updated CV
• Cover Letter

📌 Important Instructions:

• Mention the position applied for in the email subject line
• Include relevant campaign results or case studies if available