Sales Trainer (HERO Operation)

Sales Trainer (HERO Operation) – Abans Auto (Pvt) Ltd

Job Overview

Abans Auto (Pvt) Ltd is seeking an experienced Sales Trainer – HERO Operation to support the development of sales teams across its dealer network. The role focuses on delivering motorcycle product training, strengthening sales skills, coaching sales personnel, and improving dealership sales performance.

Position Details

• Job Title: Sales Trainer – HERO Operation
• Company: Abans Auto (Pvt) Ltd
• Job Location: Colombo, Sri Lanka
• Employment Type: Full-Time
• Job Category: Sales & Marketing, Management, Private Jobs

Company Overview

Abans Auto (Pvt) Ltd is an automotive company in Sri Lanka providing mobility solutions across the country. The company operates in motorcycle, electric two-wheeler, and passenger vehicle segments, with an extensive network of customer touchpoints, service and spare parts outlets, and modern workshops.

Qualifications & Experience

• Diploma or Bachelor’s Degree in Business Administration, Marketing, Sales Management, or a related field.
• Professional certifications in Training & Development or Sales Training would be an added advantage.
• 2–5 years of experience in Sales Training, Retail Training, or Automotive Sales.
• Prior experience in the motorcycle, automotive, FMCG, or retail sales industry is preferred.
• Experience conducting training programmes across multiple locations and managing large sales teams.
• Hands-on experience in dealership operations and sales processes.

Key Responsibilities

• Conduct HERO motorcycle product training programmes across the dealer network.
• Train sales consultants on effective product demonstrations.
• Deliver sales skill development programmes to improve dealership sales performance.
• Coach sales personnel on closing techniques and conversion improvement.
• Conduct system training related to SCM and sales processes.
• Maintain and update training records, attendance, and evaluation reports.
• Monitor trainee performance and recommend development actions.
• Support the continuous development of product knowledge, selling skills, customer service standards, and professional conduct within the sales team.

Required Skills

• Strong sales training and coaching skills.
• Excellent presentation and communication abilities.
• Good understanding of sales processes and dealership operations.
• Ability to develop and deliver effective training programmes.
• Strong leadership and team management skills.
• Ability to assess trainee performance and identify development needs.
• Good knowledge of product demonstrations and sales techniques.
• Ability to work across multiple locations.
• Strong organizational and reporting skills.

Salary & Benefits

• Opportunity to work with a growing automotive organization.
• Exposure to the motorcycle sales and dealership industry.
• Opportunity to develop and lead sales training programmes.
• Professional development opportunities.

How to Apply

Interested candidates are invited to send their CV to nipunana@abansgroup.com.

Important Notes

• 2–5 years of relevant experience is required.
• Experience in Sales Training, Retail Training, or Automotive Sales is relevant to the position.
• Experience in the motorcycle, automotive, FMCG, or retail sales industry is preferred.
• The role involves conducting training programmes across the dealer network.
• Experience managing large sales teams and dealership operations is an advantage