Brand Manager

Brand Manager – Sri Lanka Insurance Life

Job Overview

Sri Lanka Insurance Life is seeking a qualified and experienced professional for the position of Brand Manager. The role focuses on managing the Life brand portfolio, developing marketing strategies, supporting sales initiatives, strengthening brand visibility and driving business growth through effective marketing and stakeholder engagement.

Job Title: Brand Manager
Company: Sri Lanka Insurance Life
Job Location: Colombo, Sri Lanka
Job Type: Full-Time
Job Category: Sales & Marketing, Management, Banking & Insurance, Private Jobs

Position Details

Position: Brand Manager

The Brand Manager will be responsible for managing the Life brand portfolio, developing strategic and tactical marketing initiatives, supporting sales and advisor development, monitoring marketing performance and strengthening customer engagement and brand visibility.

Location: Colombo, Sri Lanka

Company Overview

Sri Lanka Insurance Life is a national Life Insurance services provider in Sri Lanka. The organization provides life insurance solutions supported by extensive industry expertise and technical knowledge.

The company promotes a performance-driven culture and provides opportunities for professionals to develop their careers within the insurance industry.

Qualifications & Experience

• Degree in Marketing from a UGC-approved university or an equivalent professional qualification in SLIM/CIM.
• MBA or membership of the Chartered Institute of Marketing will be an added advantage.
• Minimum 3 years of experience in Brand Management in the capacity of Assistant Manager or above.
• Experience in managing a service brand will be an added advantage.
• Experience in the Life Insurance or Financial Services industry will be an added advantage.
• Knowledge of Life Insurance products and underwriting procedures will be an added advantage.
• Preferably below 38 years of age.

Key Responsibilities

• Monitor Life insurance business performance across channels and product lines.
• Drive the Life brand portfolio to achieve defined business and product objectives.
• Analyze market trends, competitor activities and industry developments to support strategic decision-making and maintain competitive positioning.
• Support the development and execution of strategic and tactical initiatives to strengthen the Life product portfolio and achieve business growth targets.
• Collaborate with distribution teams to design and implement short-term and long-term sales support initiatives.
• Support professional image and capability development initiatives for Life Advisors to achieve industry-recognized standards such as MDRT and LIMRA.
• Track and manage marketing initiatives using KPIs and ROI metrics to ensure effectiveness.
• Identify opportunities for continuous improvement in marketing activities.
• Ensure consistency and visibility of the Life brand across customer, sales and internal touchpoints.
• Coordinate with branches, training teams and other stakeholders to maintain brand standards.
• Lead and develop the Life brand team while driving CRM initiatives to strengthen customer engagement and retention.
• Prepare Marketing Department budgets and regularly update and monitor expenses related to Life category brand plans and projects.
• Ensure effective financial management and alignment with business objectives.

Required Skills

• Creative and strong interpersonal skills.
• Positive attitude and strong team-working abilities.
• Strong execution skills.
• Outgoing and pleasant personality.
• Good conceptual skills.
• Ability to implement marketing strategies effectively.
• Excellent writing and editing skills.
• Good computer skills.
• Positive and self-motivated approach.
• Supportive and collaborative team-player attitude.
• Ambitious and results-oriented mindset.
• Strong communication and stakeholder management skills.

Salary & Benefits

• Salary and benefits will be provided according to the organization’s applicable remuneration structure.
• Opportunity to work within a professional Life Insurance environment.
• Career development opportunities within a performance-driven organization.
• The advertisement does not specify a fixed salary or detailed benefits package.

How to Apply

Candidates who meet the required qualifications and experience should send their CV along with the names of two non-related referees to:

Email: careers@sliclife.com

Applications should be submitted within 7 days of the advertisement.

Candidates should mention the post applied for in the subject line of the email.

Important Notes

• Job Location: Colombo, Sri Lanka
• Organization: Sri Lanka Insurance Life
• Position: Brand Manager
• Job Category: Sales & Marketing, Management, Banking & Insurance, Private Jobs
• A Degree in Marketing from a UGC-approved university or an equivalent professional qualification in SLIM/CIM is required.
• MBA or Chartered Institute of Marketing membership is an added advantage.
• Minimum 3 years of Brand Management experience in an Assistant Manager or above capacity is required.
• Experience managing a service brand is an added advantage.
• Experience in the Life Insurance or Financial Services industry is an added advantage.
• Knowledge of Life Insurance products and underwriting procedures is an added advantage.
• Candidates should preferably be below 38 years of age.
• Candidates should possess strong marketing, communication, interpersonal and execution skills.
• CVs must include the names of two non-related referees.
• Application Email: careers@sliclife.com
• Applications should be submitted within 7 days of the advertisement.
• The position applied for should be mentioned in the email subject line.