Area Sales Manager | Areas Sales Executive (Matale)

Area Sales Manager | Areas Sales Executive (Matale) – Diana Biscuits (Pvt) Ltd

Job Overview

Company: Diana Biscuits (Pvt) Ltd
Position: Area Sales Manager / Area Sales Executive
Location: Matale, Sri Lanka
Industry: FMCG / Sales and Marketing
Employment Type: Not specified

Diana Biscuits (Pvt) Ltd is inviting applications from suitably qualified and experienced candidates for the positions of Area Sales Manager and Area Sales Executive. The successful candidates will be responsible for achieving sales targets, expanding the customer base, maintaining customer relationships, and supporting the company’s market growth.

Position Details

• Job Title: Area Sales Manager / Area Sales Executive
• Company: Diana Biscuits (Pvt) Ltd
• Job Location: Matale, Sri Lanka
• Department: Sales and Marketing

Company Overview

Diana is one of Sri Lanka’s long-established FMCG manufacturers, with a proud legacy spanning over four decades in the food industry. The Group produces a diverse portfolio of biscuits, chocolates, wafers, and snack products trusted by consumers across Sri Lanka and international markets.

Driven by a commitment to quality, innovation, and continuous improvement, Diana operates modern manufacturing facilities supported by a growing distribution and business network. The company emphasizes building capable teams, robust systems, and a high-performance workplace culture.

Qualifications & Experience

Area Sales Manager

• Successful completion of G.C.E. Advanced Level is preferred.
• A Bachelor’s degree in Marketing Management, Business Management, or a professional qualification in SLIM or CIM is preferred.
• More than three years of proven experience as a Sales Executive.
• Strong communication skills, including relationship management and leadership skills.
• Basic IT skills, including email, internet, and MS Office applications.
• Excellent organizational and time-management skills.
• Willingness to work in any part of the country.
• Age between 25 and 40 years.

Area Sales Executive

• Successful completion of G.C.E. Advanced Level is preferred.
• A Bachelor’s degree in Marketing Management, Business Management, or a professional qualification in SLIM or CIM is preferred.
• More than three years of proven experience as a Sales Executive.
• Strong communication skills, including relationship management and leadership skills.
• Basic IT skills, including email, internet, MS Office, and Sales Force Automation Systems (SFA).
• Excellent organizational and time-management skills.
• Willingness to work in any part of the country.
• Age between 25 and 40 years.

Key Responsibilities

• Expand the company’s customer base while achieving assigned sales targets.
• Maintain strong stakeholder relationships with customers.
• Provide excellent customer service and work to minimize customer complaints.
• Maintain client records and update management about new market opportunities.
• Prepare reports related to sales.
• Carry out visual merchandising activities for the brand.

Required Skills

• Sales planning and target achievement.
• Customer relationship management.
• Strong communication and interpersonal skills.
• Market development and customer acquisition.
• Sales reporting and record keeping.
• Basic computer and IT skills.
• Organizational and time-management abilities.
• Ability to work independently and as part of a team.

Salary & Benefits

Salary details and additional benefits are not specified in the vacancy advertisement.

How to Apply

Interested candidates should forward their updated CV, together with the contact details of two non-related referees, to:

Email: careers@diana.lk

Please indicate the position applied for in the email subject line.

Important Notes

• The vacancy advertisement lists Matale as the location for the Area Sales Manager / Area Sales Executive positions.
• Applicants should be willing to work in any part of the country.
• G.C.E. Advanced Level completion is preferred.
• The specified age range is 25–40 years.
• The application deadline is not mentioned in the advertisement.