Regional Sales Manager (North | East Areas) – Diana Biscuits (Pvt) Ltd

Regional Sales Manager (North / East Areas) – Diana Biscuits (Pvt) Ltd

Job Overview

Company: Diana Biscuits (Pvt) Ltd
Position: Regional Sales Manager
Location: North and East Areas, Sri Lanka
Industry: FMCG / Sales and Marketing
Employment Type: Not specified

Diana Biscuits (Pvt) Ltd is seeking an experienced and results-oriented Regional Sales Manager to lead sales operations across the North and East areas. The successful candidate will be responsible for achieving sales targets, managing the sales team, strengthening customer relationships, and identifying opportunities to expand market share.

Position Details

• Job Title: Regional Sales Manager
• Company: Diana Biscuits (Pvt) Ltd
• Work Location: North and East Areas, Sri Lanka
• Department: Sales and Marketing

Company Overview

Diana is one of Sri Lanka’s long-established FMCG manufacturers, with a history spanning over four decades in the food industry. The Group produces a diverse range of biscuits, chocolates, wafers, and snack products trusted by consumers across Sri Lanka and international markets.

The company focuses on quality, innovation, and continuous improvement, supported by modern manufacturing facilities, a growing distribution network, and a commitment to developing capable teams.

Qualifications & Experience

• Bachelor’s degree in Marketing Management or Business Management is preferred.
• Full qualification in SLIM or CIM is preferred.
• More than five years of proven experience in a Sales Manager role.
• Strong leadership and managerial skills, with the ability to train, develop, and manage a dynamic sales force.
• Good communication skills, with fluency in English and strong interpersonal abilities.
• Self-driven and results-oriented, with a positive outlook and a focus on high-quality business ethics.
• Applicants should be below 45 years of age.

Key Responsibilities

• Develop plans and strategies to execute sales operations and achieve company targets.
• Lead the sales team to achieve assigned area targets while maintaining excellent relationships with stakeholders.
• Manage and motivate staff to enhance sales performance.
• Train and mentor the field sales team through coaching, performance tracking, and corrective action.
• Analyse market trends and monitor competitor activities.
• Identify new opportunities to expand market share.
• Build and maintain strong relationships with customers and other stakeholders.

Required Skills

• Sales planning and target management.
• Sales team leadership and staff development.
• Market analysis and competitor monitoring.
• Customer relationship management.
• Coaching, mentoring, and performance evaluation.
• Strong communication and interpersonal skills.
• Business ethics and results-oriented decision-making.

Salary & Benefits

Salary details and additional benefits are not specified in the vacancy advertisement.

How to Apply

Interested candidates should forward their updated CV, together with the contact details of two non-related referees, to:

Email: careers@diana.lk

Please mention “Regional Sales Manager – North / East Areas” in the email subject line.

Important Notes

• The position covers the North and East areas of Sri Lanka.
• More than five years of experience in a Sales Manager role is required.
• A degree in Marketing Management or Business Management and SLIM/CIM qualifications are preferred.
• Applicants should be below 45 years of age.
• The application deadline is not specified in the advertisement.