Senior Executive (Brands)

Senior Executive (Brands) – Hemas Holdings PLC

Job Overview

Hemas Consumer Brands is seeking a dynamic and passionate Senior Executive – Brands to join its marketing team. The successful candidate will play a key role in driving brand growth, executing marketing campaigns, supporting product launches, and working closely with the Brand Manager to enhance the company’s market presence.

Position Details

Job Title: Senior Executive (Brands)
Company: Hemas Consumer Brands (Pvt) Ltd (A Subsidiary of Hemas Holdings PLC)
Job Category: Marketing, Brand Management, FMCG, Private Jobs
Job Type: Full-Time
Job Location: Sri Lanka

Company Overview

Hemas Consumer Brands (HCB) is one of Sri Lanka’s leading FMCG companies with over 50 years of manufacturing excellence. The company owns several well-known local brands in home care, personal care, beauty, wellness, and hygiene, serving millions of consumers locally while exporting to more than 15 countries worldwide.

Job Summary

The Senior Executive – Brands will be responsible for supporting end-to-end marketing activities for an assigned brand, coordinating cross-functional teams, executing ATL and BTL campaigns, supporting new product development, monitoring market trends, and ensuring marketing initiatives are delivered successfully within budget.

Key Responsibilities

• Liaise with external partners to execute Above The Line (ATL) and Below The Line (BTL) marketing activities.
• Coordinate with Sales, Production, and Digital teams to ensure timely execution of marketing initiatives.
• Support New Product Development (NPD) projects.
• Drive brand growth by monitoring competitor activities and market trends.
• Assist with product launches and innovation initiatives.
• Build and maintain strong relationships with agencies and external stakeholders.
• Reconcile marketing support expenditures and maintain accurate financial records.
• Manage marketing budgets in accordance with approved plans.

Qualifications & Experience

• Degree in Marketing or Management.
• Part qualification or full qualification in SLIM or CIM.
• Minimum 2–3 years of experience in Brand Management or 1–2 years of experience in the FMCG industry.
• Experience in digital marketing will be an added advantage.
• Ability to work independently as well as within a team.
• Strong execution and project coordination skills.

Required Skills

• Brand Management
• Marketing Strategy
• ATL & BTL Campaign Management
• Product Launch Management
• New Product Development (NPD)
• FMCG Marketing
• Digital Marketing
• Budget Management
• Stakeholder Management
• Market Research
• Competitor Analysis
• Communication Skills
• Teamwork
• Time Management
• Project Coordination

What Hemas Offers

• Opportunities for professional growth and career development.
• Continuous learning and skill enhancement.
• Collaborative and innovative work environment.
• A culture that values creativity, teamwork, and innovation.

Salary & Benefits

• Competitive remuneration package.
• Career advancement opportunities within one of Sri Lanka’s leading FMCG organizations.
• Professional training and development.

How to Apply

Interested candidates should submit their CV to:

Email: careers.consumer@hemas.com

Important Notes

• Position: Senior Executive (Brands)
• Experience in Brand Management or the FMCG sector is preferred.
• Digital marketing exposure is considered an added advantage.
• Only shortlisted candidates will be contacted for further assessment.