Sales Representative

Sales Representative – Delmege Group

Job Overview

Delmege Forsyth & Co. Ltd. is inviting applications from energetic and target-driven individuals for the position of Sales Representative. This role focuses on developing strong customer relationships, expanding market presence, achieving sales targets, and promoting Hiru Rice Products across assigned territories in Sri Lanka.

Position Details

• Position: Sales Representative
• Company: Delmege Forsyth & Co. Ltd. (Hiru Rice Products – Sales Division)
• Job Category: Sales & Marketing, FMCG, Private Jobs, Retail & Distribution
• Locations: Colombo, Gampaha (A/B/C), Vavuniya, Anuradhapura, Batticaloa, Ampara
• Employment Type: Full-Time
• Application Mode: Email Application

Company Overview

Delmege Forsyth & Co. Ltd. is a well-established diversified conglomerate in Sri Lanka with strong presence in FMCG distribution and consumer goods. The company is known for delivering high-quality products, maintaining strong supply chains, and building long-term customer relationships across the island.

Qualifications & Experience

• Passed G.C.E. Ordinary Level (O/L) examination
• G.C.E. Advanced Level (A/L) qualification will be an added advantage
• Minimum 1–2 years of experience in FMCG sales, food products, or similar sales roles
• Strong communication, negotiation, and interpersonal skills
• Ability to build and maintain long-term customer relationships
• Good understanding of local market and customer behavior (preferred)
• Valid driving license and willingness to travel within assigned territory

Key Responsibilities

• Develop and maintain strong relationships with wholesalers, retailers, and distributors
• Identify and develop new customer bases within assigned territory
• Achieve monthly and annual sales targets
• Conduct regular market visits to promote products and gather market intelligence
• Present product features, pricing, and promotional details to customers
• Ensure smooth order processing, delivery coordination, and collections
• Prepare daily, weekly, and monthly sales reports
• Follow up on outstanding payments and maintain customer records
• Build strong customer loyalty through excellent service

Required Skills

• Strong sales and negotiation skills
• Excellent communication in Sinhala and/or Tamil (English is an advantage)
• Target-oriented and self-motivated attitude
• Good time management and organizational skills
• Ability to work independently and in a team
• Basic Microsoft Office knowledge
• Strong field sales and customer handling ability

Salary & Benefits

• Competitive salary package with performance-based incentives
• Opportunity to work with a leading FMCG distribution network
• Career growth within a reputed conglomerate
• Field exposure across multiple regions in Sri Lanka
• Training and development opportunities

How to Apply

Interested candidates should send their CV to:

Email: hr@hirurice.com

Please mention the position “Sales Representative” and preferred working area in the subject line.

Important Notes

• Only shortlisted candidates will be contacted
• Applicants must ensure all information provided is accurate
• Experience in FMCG sales is preferred
• Valid driving license is required
• The company reserves the right to shortlist based on qualifications and experience
• Late applications will not be considered