Manager (Gold Loan Marketing) – UB Finance PLC
Job Overview
UB Finance PLC, a UnionBank company, is inviting applications for the position of Manager – Gold Loan Marketing in Sri Lanka. This opportunity is suitable for marketing professionals with relevant qualifications and substantial experience in gold loans and gold-backed lending products.
The successful candidate will lead gold loan marketing initiatives, expand the gold loan portfolio, develop promotional strategies, and manage a marketing team to achieve the company’s business objectives.
Position Details
Job Title: Manager – Gold Loan Marketing
Company Name: UB Finance PLC
Job Location: Sri Lanka (Islandwide branch network)
Employment Type: Full-Time
Industry: Financial Services, Banking, Gold Loans and Marketing
Job Categories: Banking & Insurance, Sales & Marketing, Management, Private Jobs
Experience Required: Minimum five years in a comparable role, with a solid understanding of gold and gold loans.
Salary: Not specified in the vacancy advertisement.
Company Overview
UB Finance PLC is a Sri Lankan financial services company and a UnionBank company. It provides financial products and services to individuals and businesses through its branch network.
The company offers opportunities for experienced professionals to contribute to business expansion, marketing strategy, customer acquisition, and financial product development.
Qualifications & Experience
- A qualification in Marketing or a related discipline.
- Minimum five years of experience in a comparable role.
- Strong understanding of gold and gold loan products.
- Experience in gold loan marketing, portfolio development, and promotional campaigns.
- Proven ability to develop and implement marketing strategies.
- Experience leading and motivating a marketing team.
- Ability to analyse market trends, competitor activities, and customer feedback.
Key Responsibilities
- Drive the expansion of the Gold Loan Portfolio in line with the company’s strategic objectives.
- Develop and execute comprehensive marketing strategies to increase brand visibility and expand the customer base.
- Plan and implement gold loan promotional activities and marketing campaigns across the islandwide branch network.
- Lead and motivate the marketing team to achieve assigned targets and deliver strong performance.
- Analyse market trends, competitor activities, and customer feedback to identify growth opportunities.
- Develop strategies to strengthen the company’s position in the gold loan market.
- Identify opportunities to improve customer acquisition and increase gold loan business.
- Monitor marketing performance and implement improvements to achieve business objectives.
- Coordinate with relevant departments and branches to support marketing initiatives.
Required Skills
- Gold loan product knowledge.
- Strategic marketing and campaign management.
- Portfolio growth and business development.
- Marketing team leadership and performance management.
- Market research and competitor analysis.
- Customer acquisition and relationship management.
- Analytical and problem-solving skills.
- Communication, negotiation, and presentation skills.
- Target-oriented planning and execution.
Salary & Benefits
The vacancy advertisement does not specify the salary or benefits package.
Applicants should confirm the remuneration, incentives, allowances, and other employment benefits with UB Finance PLC during the recruitment process.
How to Apply
Interested and qualified candidates should submit their updated CV by email.
Email: careers@ubf.lk
WhatsApp: 0714 007 444
Email Subject: Manager – Gold Loan Marketing
Applicants should mention Manager – Gold Loan Marketing in the email subject line when submitting their CV.
Important Notes
- Applicants must possess a qualification in Marketing or a related discipline.
- A minimum of five years of experience in a comparable role is required.
- Candidates must have a solid understanding of gold and gold loan products.
- The position involves marketing activities across the islandwide branch network.
- The vacancy advertisement does not specify an application deadline.
- Salary and other benefits have not been disclosed in the advertisement.
