Branding Executive

Branding Executive – Hemas Holdings PLC

Job Overview

Atlas Axillia Co. Ltd is seeking a creative and results-oriented Executive – Branding to support the development and execution of branding, product launches, and marketing initiatives for its Book Category. This role offers an excellent opportunity for marketing professionals with branding experience to contribute to product growth, consumer engagement, and brand positioning. The position is based at Orion City, Colombo, Sri Lanka.

Position Details

Job Title: Executive – Branding
Company: Atlas Axillia Co. Ltd (A Subsidiary of Hemas Holdings PLC)
Job Category: Marketing, Branding, FMCG, Private Jobs
Job Type: Full Time
Job Location: Orion City, Colombo, Sri Lanka

Company Overview

Atlas Axillia Co. Ltd, a subsidiary of Hemas Holdings PLC, is one of Sri Lanka’s leading FMCG companies with a portfolio of well-known consumer brands. The company is recognized for innovation, quality, and excellence, providing employees with opportunities to build rewarding careers in a dynamic and collaborative work environment.

Job Summary

The Executive – Branding will support product launches, branding initiatives, promotional campaigns, pricing strategies, and market development activities. The successful candidate will work closely with cross-functional teams to strengthen Atlas’ brand presence, improve product performance, and achieve sales objectives.

Key Responsibilities

• Assist in developing and executing new product launches within the Book Category through market research and cross-functional coordination.
• Support the enhancement and optimization of existing products by conducting feasibility studies, gathering market insights, and obtaining necessary approvals.
• Contribute to monthly and annual sales targets by supporting promotional campaigns and sales initiatives.
• Assist in formulating pricing strategies and improving cost efficiencies to achieve gross profit (GP) margin objectives.
• Implement strategies to improve outlet coverage, shelf visibility, and in-store brand presence for Atlas books.
• Support marketing campaigns and brand engagement initiatives to increase consumer demand and strengthen brand positioning.
• Collaborate with internal teams to ensure timely execution of branding projects.
• Monitor campaign performance and provide recommendations for continuous improvement.

Qualifications & Experience

• Bachelor’s Degree in Management, Marketing, or a related discipline.
• Professional qualification in CIM or SLIM is preferred.
• Minimum 1–2 years of experience in Branding or Marketing.
• Strong attention to detail and excellent problem-solving skills.
• Excellent collaboration, communication, and negotiation abilities.
• Proficiency in data analysis, presentation skills, project management, and social media analytics.

Required Skills

• Brand Management
• Product Launch Management
• Marketing Strategy
• FMCG Marketing
• Market Research
• Consumer Insights
• Promotional Campaign Management
• Pricing Strategy
• Sales Support
• Product Development
• Data Analysis
• Social Media Analytics
• Project Management
• Presentation Skills
• Communication Skills
• Negotiation Skills
• Cross-functional Collaboration
• Problem Solving
• Attention to Detail
• Microsoft Office

Salary & Benefits

• Attractive remuneration package.
• Opportunity to work with one of Sri Lanka’s leading FMCG organizations.
• Career development and professional growth opportunities.
• Exposure to nationally recognized consumer brands.
• Employee benefits in accordance with company policy.

How to Apply

Interested candidates should send their updated CV to:

Email: careers@atlasaxillia.com

Please mention “Executive – Branding” as the subject line of your email.

Important Notes

• Job Location: Orion City, Colombo, Sri Lanka.
• Applicants should have 1–2 years of experience in branding or marketing.
• Professional qualifications such as CIM or SLIM will be an added advantage.
• Only shortlisted candidates will be contacted for the next stage of the recruitment process.