Assistant Manager (Brand Activation)

Assistant Manager (Brand Activation) – Hayleys Group

Job Title: Assistant Manager – Brand Activation
Company: Hayleys Fentons Limited (Hayleys Group)

Job Category: Marketing, Brand Management, Brand Activation, Event Management, Private Jobs

Job Location: Sri Lanka

Job Overview

Hayleys Fentons Limited, one of Sri Lanka’s leading engineering companies and a member of the Hayleys Group, is looking for a dynamic Assistant Manager – Brand Activation to lead and execute impactful brand activation initiatives. This role is ideal for an experienced marketing professional with expertise in campaign management, event coordination, and brand development who can enhance brand visibility and customer engagement.

Position Details

Position: Assistant Manager – Brand Activation

Company: Hayleys Fentons Limited

Job Location: Sri Lanka

Employment Type: Full-Time

Industry: Engineering / Marketing / Brand Management

Job Category: Marketing, Brand Activation, Event Management, Private Jobs

Company Overview

Founded in 1919, Hayleys Fentons Limited is one of Sri Lanka’s oldest engineering companies and the country’s leading Solar EPC and MEP contractor. With over a century of engineering excellence, the company specializes in Solar, Wind and Utility Projects, ICT Systems, Electrical & Lighting, Fire Safety, Air Conditioning & Ventilation, Plumbing & Gas, Security & Communication, Audio-Visual Integration, UPS & Battery Backup, Facilities Management, Industrial Accessories Trading, and Hydro Solutions.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Management, Communications, or a related field.
• Minimum 4–6 years of experience in brand activation, marketing, event management, or a similar role.
• Strong project management and stakeholder management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinking with strong analytical and problem-solving skills.
• Proficiency in Microsoft Office applications.
• Willingness to travel and work flexible hours when required.

Key Responsibilities

• Develop and implement brand activation strategies aligned with business and marketing objectives.
• Plan, coordinate, and manage promotional campaigns, exhibitions, sponsorships, events, and on-ground activation programs.
• Collaborate with internal teams, agencies, vendors, and external stakeholders to ensure successful campaign execution.
• Manage activation budgets, timelines, and project resources effectively.
• Monitor campaign performance and provide insights and recommendations for continuous improvement.
• Ensure consistent brand representation across all activation activities and marketing materials.
• Identify innovative opportunities to strengthen customer engagement and increase brand awareness.
• Prepare reports and presentations on campaign performance and activation outcomes.

Required Skills

• Brand Activation
• Marketing Strategy
• Event Management
• Campaign Management
• Project Management
• Stakeholder Management
• Brand Communication
• Budget Management
• Customer Engagement
• Analytical Skills
• Problem Solving
• Microsoft Office

Salary & Benefits

• Competitive salary package.
• Performance-based rewards.
• Career development opportunities within the Hayleys Group.
• Exposure to large-scale marketing campaigns and engineering industry branding.
• Opportunity to work in one of Sri Lanka’s most respected corporate organizations.

How to Apply

Interested applicants should submit their application through the company’s official recruitment portal by selecting the Apply Now option.

Important Notes

• Minimum 4–6 years of relevant experience is required.
• Applicants should be willing to travel and work flexible hours when necessary.
• Only shortlisted candidates will be contacted.
• Hayleys is an Equal Opportunity Employer.