Senior Brand Manager – Haleon Lanka (Pvt) Ltd

Senior Brand Manager – Haleon Lanka (Pvt) Ltd

KEY RESPONSABILITIES:

Brand & Category Strategy

• Develop strategies for brand and category growth based on consumer need states, brand positioning, and market trends, ensuring alignment with overall corporate priorities.

• Create a roadmap for key growth drivers and lead implementation to achieve projected category and brand growth.

• Continuously review and evaluate brand strategies against performance, market developments, and competitor activities, taking corrective actions where necessary.

Portfolio & Pricing Management

• Achieve profitability targets for assigned brands through optimal portfolio and pricing strategies.

• Manage portfolio strategy in line with market requirements and ensure effective pricing strategies within a price-controlled environment using robust market intelligence systems.

Sales & Distribution Alignment

• Collaborate with the sales team on annual sales plans and align sales and distribution strategies to achieve target volumes and revenue.

• Manage brand activities in the Maldives market to drive penetration and achieve set objectives.

Budget & Cost Management

• Efficiently manage A&P budgets to deliver agreed brand profitability, coordinating with media agencies for cost-effective planning, supply chain for promotional material, creative agencies for communication assets, and customer marketing for trade promotions.

• Control inventory transitions during innovation, renovation, and promotions to minimize write-offs and ensure smooth execution.

Brand Equity & Marketing Plans

• Develop and implement brand marketing plans within approved budgets and timelines.

• Build and sustain strong brand equity, image, and awareness for existing and new products.

Shopper & Consumer Insights

• Identify shopper insights, purchase drivers, and barriers for respective brands.

• Develop actionable shopper insights and strategic shopper plans based on research and data.

• Create and maintain shopper profiles and develop activation programs that bring these plans to life.

• Drive shopper marketing innovation by testing and sharing results of new initiatives.

Innovation & Product Lifecycle

• Develop and execute a secure innovation pipeline aligned with local consumer needs and global innovation strategy.

• Conduct market research to identify emerging consumer trends and proactively build a full innovation funnel.

• Manage the Innovation-to-Market process, ensuring timely launches through cross-functional collaboration.

• Lead product lifecycle management from concept to obsolescence.

Why you?

Basic Qualifications:

• Bachelor’s degree in marketing or business management, master’s degree would be desirable

• Minimum +5 years of experience in leading brand management and marketing operations within the FMCG sector.

• Proven track record in developing and executing strategic brand plans that drive market share and profitability.

• Strong experience managing cross-functional teams, including Sales, Trade Marketing, and Digital, across diverse markets.

• Excellent leadership and mentoring skills with the ability to build talent and enhance team capability.

• Exceptional communication and presentation skills, with experience delivering clear insights and recommendations to senior leadership.

• Solid understanding of FMCG market dynamics, consumer behavior, and category trends.

• Strong knowledge of brand performance frameworks, including pricing, portfolio management, and ROI-driven marketing mix optimization.

• Experience in digital marketing, e-commerce, and data-driven decision-making is an advantage.

• High commercial acumen and strategic thinking, with the ability to manage complex brand challenges and competitive pressures.

• Demonstrated ability to identify growth opportunities and implement long-term, sustainable brand strategies.